CONVERT™
6-MONTH IMPLEMENTATION MENTORSHIP
Build a lead and sales engine that creates predictable leads and sales.
For eCommerce founders & course creators tired of inconsistent sales - ready to fix their foundations and finally scale.
Without relying on constant posting, launching, or burnout. A strategic system powered by paid Meta ads, built for established online brands ready to stop guessing and start scaling.
🔥 Only 4 spots available - Next intake starts 15th October 2026
6-Month Implementation Mentorship · $450 AUD/month
🎉 Intake is now open!
See exactly how CONVERT™ works
Most businesses don't have an ads problem.
They have a foundation problem.
Most business owners think they need:
- More traffic.
- More visibility.
- More followers.
- More content.
But after more than a decade specialising in Meta ads, I've discovered something surprising.
More traffic doesn't fix:
An offer that isn't converting
A website that isn't guiding visitors to take action
A customer journey with gaps
Missing nurture sequences
Poor conversion pathways
Messaging that isn't resonating
Meta ads don't create success.
They amplify what's already there.
Which means before we scale traffic, we need to build the foundations that support it.
That's exactly what we do inside CONVERT™.
★★★★★
45% masterclass conversion rate
Cost per lead: $14 > $3
50+ new leads per month
"I've been working with Ash for past 4 months to create an evergreen funnel for my membership. I was less than 2 months. Currently, the conversion rate from the masterclass into the membership on demand course is 49%. My cost per lead we have been able to bring down from £1 to 15p by refining and tweaking the ads and funnel.
I had over 120 messages the ads got me, bringing in over 20 new books every month, which is allowing me to scale my business into 6 figures. Ash posting organically on my social media, I feel having access to Ash's mentoring is truly divine."
Jen - Brand Strategist
Convert Member
★★★★★
"Five months ago, I was seriously considering closing my fashion label after 14 years in business.
Sales were inconsistent, cash flow felt unpredictable, and despite knowing the potential of my brand, I couldn't see a clear path forward. I felt stuck working harder and harder without the results reflecting the effort.
Working with Ash completely changed the trajectory of my business.
Within months, we went from sporadic sales to record-breaking months, and then continued breaking those records again and again. For the first time in years, I have predictable revenue coming into the business, which has completely transformed how I operate and make decisions.
What I value most is that I no longer feel like I'm constantly reacting or wondering where the next sale will come from. I can confidently plan ahead, invest strategically, and focus on scaling the business instead of simply trying to survive.
The growth has been incredible, but the biggest shift has been my belief in what's possible again. I always knew this business had more potential I just needed the right strategy and guidance to unlock it.
If you're feeling stuck, overwhelmed, or questioning whether your business can reach the next level, I can honestly say that working with Ash has been one of the best investments I've ever made. The impact on my business has been transformational."
Eva Cassis - Eva Cassis Label
Client
Ashley Boston
17 years in digital marketing. A decade specialising in Meta ads.
I've seen what works, what doesn't, and - most importantly - why so many businesses keep spending on ads without seeing the results they hoped for.
"My superpower isn't simply Meta ads. It's seeing what other people miss."
THE SYSTEM
Meet The CONVERT™ Framework
The 7-pillar framework we use to build and install a lead and sales engine into your business.
C
CLARITY
Identify the bottlenecks preventing growth.
We audit your offer, customer journey, messaging, website, and existing marketing efforts to uncover exactly what's holding your business back.
O
OPTIMISATION
Strengthen the foundations before scaling traffic.
Together we'll optimise your offer, website, landing pages, and conversion pathways so your business is ready for paid traffic.
N
NURTURE
Build trust before people are ready to buy.
We create strategic retargeting systems that keep your brand front of mind and move prospects through the customer journey.
V
VISIBILITY
Create scroll-stopping creative that attracts the right audience.
You'll learn how to develop compelling creative, messaging, and hooks that capture attention and drive action.
E
EXECUTION
Launch campaigns with confidence.
We'll build your Meta ad campaigns using proven structures designed to support your business goals.
R
REPURPOSE
Get more from what's already working.
Learn how to turn your highest-performing content, ads, and messaging into assets that continue generating results.
T
TRACK
Make data-driven decisions.
Understand exactly what your numbers are telling you, where opportunities exist, and how to optimise your campaigns for stronger performance.
When all seven pillars work together, you create a lead and sales engine that continues working long after your launch.
✓ Daily pipeline • ✓ Predictable results • ✓ Sustainable
★★★★★
Hundreds of workshop sign-upsPositive return on ad spend
I joined Ash's program, and it gave me more strategy and more purpose. There are amazing how-to videos to really help you get it right. Ash is so responsive and really helps tailor a strategy for your business.
Since then I've had hundreds of sign-ups to my workshop, I've been able to make money back on my ad spend and scale my business. If you're thinking of joining you just have to do it - you won't regret it.
Mariah
Business Owner
The real talk
Why CONVERT™ Is A 6-Month Implementation Mentorship
Building a lead and sales engine isn't something you install over a weekend. And it's definitely not something you master after watching a few training videos.
Successful Meta ads aren't built on campaigns alone. They're built on foundations. Foundations that take time to refine, implement, test, and optimise.
Inside CONVERT™, we're not just teaching you how to run ads. We're helping you build a complete customer acquisition system that supports long-term growth.
Because before we scale, we need to:
Identify the bottlenecks
Strengthen the foundations
Refine the offer
Improve the customer journey
Gather data
Optimise performance
Scale strategically
Build the campaigns
Results don't come from consuming information.
They come from implementing it.
Your CONVERT™ Journey
Foundations & Strategy
Identify bottlenecks, optimise foundations, refine your offer, improve conversions, and prepare your business for paid traffic.
Phase Outcome
A clear roadmap and a business that's ready for paid traffic.
Launch & Learn
Build campaigns, create ads, test messaging, launch strategically, and begin collecting data.
Phase Outcome
Your lead and sales engine is live.
Optimise & Scale
Use data to optimise performance, improve conversions, scale winning campaigns, and create predictable lead and sales flow.
Phase Outcome
A lead and sales engine generating predictable results long after launch.
By the end of six months, you'll have a lead and sales engine designed to generate predictable leads and sales long after launch.
EVERYTHING YOU GET
What's Included Inside CONVERT™
📋
Weekly Strategy & Audit Session
Identify what's working, what's not, and where the biggest opportunities for growth exist. Receive guidance on:
- Offers & customer journeys
- Funnels & landing pages
- Conversion pathways
- Meta ads strategy
🔍
Conversion Clinic
Bring your landing pages, offers, websites, and funnels for live feedback and optimisation. We'll identify conversion leaks, missed opportunities, and areas that need refining before more traffic is sent your way.
🎨
Ads & Creative Lab
Get feedback on your creative, messaging, hooks, campaign structure, and testing strategies. Create ads that stop the scroll and move buyers through the customer journey.
- Ad creatives & hooks
- Campaign structure
- Testing strategies
⚡
Implementation Sprint
Dedicated co-working and implementation sessions where you can work on your business alongside Ashley and the CONVERT™ community. Because implementation is where results happen.
💬
Private Community Support
Ask questions. Share wins. Receive feedback. Get support between calls. Because sometimes one small tweak unlocks your next breakthrough.
🗓
90-Day Growth Planning Sessions
Know exactly what you're working towards and what needs to happen next.
🧮
Meta Ads Calculators & Planning Tools
Understand your numbers. Know your targets. Make smarter decisions.
🤖
The CONVERT™ AI Audit Assistant
Gain access to Ashley's custom-trained AI assistant designed to review offers, messaging, customer journeys, and conversion opportunities.
Think of it as having an extra strategic brain in your corner between coaching sessions.
YOUR MENTOR
Why Work With Ashley?
I've spent more than 17 years in digital marketing and over a decade specialising in Meta ads.
Here's what I've learned. Most businesses don't have a solid strategy - and without one, running ads is like pouring water through a sieve. You can turn the tap up as high as you like, but if there are holes in your funnel, your offer, your messaging, or your customer journey, you'll keep watching your budget drain away with very little to show for it.
More traffic doesn't fix a broken customer journey. More traffic doesn't fix an offer that isn't converting. And more traffic doesn't fix a funnel that's leaking sales.
That's why inside CONVERT™, we don't start with ads. We start with strategy. We identify the bottlenecks. We uncover the opportunities. We find the revenue that's being left on the table. Then we build a growth system designed to support sustainable scaling.
My superpower isn't simply Meta ads.
It's seeing what other people miss.
And perhaps more importantly? I know how to make Meta ads simple. No jargon. No overwhelm. No complicated strategies that leave you feeling more confused than when you started.
My superpower isn't simply Meta ads. It's seeing what other people miss.
I can quickly identify where leads are dropping off, where conversions are being lost, and where opportunities exist.
And perhaps more importantly? I know how to make Meta ads simple. No jargon. No overwhelm. No complicated strategies that leave you feeling more confused than when you started.
Just practical guidance, strategic thinking, and a framework designed to help you build a lead and sales engine that works.
Because great Meta ads don't start with campaigns. They start with strategy.
★★★★★
Off the content hamster wheelPositive return on ad spend
I was growing my business organically and while that had been amazing, I knew I needed to grow and scale in a way that didn't mean I had to be on this content creation hamster wheel. I started running Facebook ads and didn't have much of a strategy or plan.
I joined the program and it gave me more strategy and more purpose. Ash is so responsive and really helps tailor a strategy for your business. Since then I've had hundreds of sign-ups to my workshop, I've been able to make money back on my ad spend and scale my business. If you're thinking of joining you just have to do it - you won't regret it.
Tash - CEO Mentor (Ad Strategist)
Is CONVERT™ right for you?
THIS IS FOR YOU IF...
- You already have an offer that's selling
- You're ready to build predictable lead and sales flow
- You're willing to implement
- You're committed to long-term growth
- You want to stop relying on constant posting and launching
- You have budget available to invest in Meta ads
THIS IS NOT FOR YOU IF...
- You're looking for overnight success
- You want someone else to do the work for you
- You're unwilling to test, learn, and optimise
- You don't yet have an offer to sell
★★★★★
Ash's Facebook ads membership and course is so valuable. As an OBM working with online coaches I have so many clients who are interested in getting into that space to promote their businesses, but as service providers, they didn't want to outsource Facebook ads to an agency and were keen to keep everything in house.
Not only is the content so in-depth to help you set it up properly, understand what you are doing, and the numbers, but Ash also holds space for you to ask all the questions and give you feedback on any ads that you are running or could run in the future. I feel so confident implementing it in my clients' businesses, and already I feel more independent each week. It is such a great skill set to pick up in the OBM/VA space!
Madison
Online Business Manager
READY TO BUILD YOUR ENGINE?
Investment
Everything you need to build a lead and sales engine that creates predictable leads and sales - without the burnout.
CONVERT™
Build a lead and sales engine that creates predictable leads and sales without relying on constant posting, launching, or burnout.
Weekly mentorship sessions
Conversion Strategy Calls
Ads & Creative Labs
Implementation Sprints
Private community support
90-day planning sessions
Meta Ads calculators and planning tools
CONVERT™ AI Audit Assistant
🔥 Only 4 spots available
Pay Monthly
$450
AUD / month × 6
Total: $2,700 AUD
✦ Pay in Full
$2,430
AUD one-time
Save $270!
Have a question first? Chat with us - click the icon in the corner ↘
Frequently Asked Questions
Do I need experience running Meta ads?
Whether you're new to Meta ads or already running campaigns, we'll meet you where you're at.
Why is CONVERT™ a six-month mentorship?
Because building a lead and sales engine takes time. We focus on implementation, optimisation, testing, and scaling — not just information.
How much should I spend on ads?
We'll help you determine a realistic budget based on your goals, offer, and business model.
Is this only for eCommerce businesses?
No. We support eCommerce brands, memberships, course creators, coaches, service-based businesses, and other established online brands.
What happens after six months?
Many members choose to stay for ongoing optimisation, scaling, advanced strategy, and continued support.
Stop guessing.
Start building.
Will you spend them hoping your content performs?
Or will you spend them building a lead and sales engine designed to create predictable leads and sales long after you've logged off?
If you're ready to stop guessing and start building a scalable customer acquisition system, join CONVERT™ today.
🔥 Only 4 spots available
6-Month Implementation Mentorship · Starts 15th October 2026
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