Build a lead and sales engine that creates predictable leads and sales.
For eCommerce founders and course creators tired of inconsistent sales, and ready to fix their foundations and finally scale.
Without relying on constant posting, launching or burnout. A strategic system powered by paid Meta ads, built for established online brands ready to stop guessing and start scaling.
Watch first
See exactly how CONVERT™ works
Meta ads don't create success.
They amplify what's already there.
Which means before we scale traffic, we need to build the foundations that support it. That's exactly what we do inside CONVERT™.
masterclass conversion rate
cost per lead
new leads per month
“I’ve been working with Ash for the past 4 months to create an evergreen funnel for my membership. In less than 2 months, the conversion rate from my masterclass into my on-demand membership course hit 45%. We’ve brought my cost per lead down from £11 to £3p by refining and tweaking the ads and funnel.
The ads have brought in over 120 messages and more than 28 new bookings every month, which is allowing me to scale my business into six figures. Having access to Ash’s mentoring is truly divine.”
“Five months ago, I was seriously considering closing my fashion label after 14 years in business. Within months, we went from sporadic sales to record-breaking months.”
Sales were inconsistent, cash flow felt unpredictable, and despite knowing the potential of my brand, I couldn't see a clear path forward. I felt stuck working harder and harder without the results reflecting the effort.
Working with Ash completely changed the trajectory of my business. We went from sporadic sales to record-breaking months, and then kept breaking those records again and again. For the first time in years, I have predictable revenue coming into the business.
I no longer feel like I'm constantly reacting or wandering where the next sale will come from. I can confidently plan ahead, invest strategically and focus on scaling instead of simply trying to survive.
If you're feeling stuck, overwhelmed or questioning whether your business can reach the next level, working with Ash has been one of the best investments I've ever made.
17 years in digital marketing. A decade specialising in Meta ads.
I've seen what works, what doesn't and, most importantly, why so many businesses keep spending on ads without seeing the results they hoped for.
My superpower isn't simply Meta ads. It's seeing what other people miss.
Meet the CONVERT™ Framework
The 7-pillar framework we use to build and install a lead and sales engine in your business.
Identify the bottlenecks preventing growth.
We audit your offer, customer journey, messaging, website and existing marketing to uncover exactly what's holding your business back.
Strengthen the foundations before scaling traffic.
Together we optimise your offer, website, landing pages and conversion pathways so your business is ready for paid traffic.
Build trust before people are ready to buy.
We create strategic retargeting systems that keep your brand front of mind and move prospects through the customer journey.
Create scroll-stopping creative that attracts the right audience.
You'll learn how to develop compelling creative, messaging and hooks that capture attention and drive action.
Launch campaigns with confidence.
We build your Meta ad campaigns using proven structures designed to support your business goals.
Get more from what's already working.
Learn how to turn your highest-performing content, ads and messaging into assets that keep generating results.
Make data-driven decisions.
Understand exactly what your numbers are telling you, where the opportunities are and how to optimise for stronger performance.
Seven pillars. One lead and sales engine.
Join CONVERT™ →
Without relying on constant posting, launching or burnout.
When all seven pillars work together, you create a lead and sales engine that keeps working long after your launch, and long after you've logged off for school pick-up.
"I was growing my business organically, and while that had been amazing, I knew I needed to scale in a way that didn't keep me on the content creation hamster wheel. I'd started running Facebook ads without much of a strategy or plan.
Joining gave me more strategy and more purpose. Ash is so responsive and really helps tailor a strategy to your business. Since then I've had hundreds of sign-ups to my workshop, made my money back on ad spend and scaled my business. If you're thinking of joining, just do it. You won't regret it."
Hundreds of
workshop sign-ups
+ positive return on ad spend
"I was growing my business organically, and while that had been amazing, I knew I needed to scale in a way that didn't keep me on the content creation hamster wheel. I'd started running Facebook ads without much of a strategy or plan.
Joining gave me more strategy and more purpose. Ash is so responsive and really helps tailor a strategy to your business. Since then I've had hundreds of sign ups to my workshop, made my money back on ad spend and scaled my business. If you're thinking of joining, just do it. You won't regret it."
Why CONVERT™ is a 6-month implementation mentorship
Building a lead and sales engine isn't something you install over a weekend. And it's definitely not something you master after watching a few training videos.
Successful Meta ads aren't built on campaigns alone. They're built on foundations, and foundations take time to refine, implement, test and optimise.
Inside CONVERT™, we're not just teaching you how to run ads. We're helping you build a complete customer acquisition system that supports long-term growth.
Results don't come from consuming information.
They come from implementing it.
Because before we scale, we need to:
Your CONVERT™ journey
Foundations & Strategy
Identify bottlenecks, optimise foundations, refine your offer, improve conversions and prepare your business for paid traffic.
Launch & Learn
Build campaigns, create ads, test messaging, launch strategically and start collecting data.
Optimise & Scale
Use data to optimise performance, improve conversions, scale winning campaigns and create predictable lead and sales flow.
What's included inside CONVERT™
Weekly Strategy & Audit Session
Identify what's working, what's not and where your biggest growth opportunities are, with guidance on offers, customer journeys, funnels, landing pages, conversion pathways and Meta ads strategy.
Conversion Clinic
Bring your landing pages, offers, websites and funnels for live feedback. We'll find conversion leaks and missed opportunities before more traffic is sent your way.
Ads & Creative Lab
Feedback on your creative, hooks, messaging, campaign structure and testing strategy, so your ads stop the scroll and move buyers through the journey.
Implementation Sprint
Dedicated co-working sessions where you work on your business alongside Ashley and the CONVERT™ community. Because implementation is where results happen.
Private Community Support
Ask questions, share wins and get feedback between calls. Sometimes one small tweak is the breakthrough.
90-Day Growth Planning Sessions
Know exactly what you're working towards and what needs to happen next.
Meta Ads Calculators & Planning Tools
Understand your numbers, know your targets and make smarter decisions.
The CONVERT™ AI Audit Assistant
Ashley's custom-trained AI assistant that reviews offers, messaging, customer journeys and conversion opportunities. An extra strategic brain in your corner between sessions.
Why work with Ashley?
I've spent more than 17 years in digital marketing and over a decade specialising in Meta ads. Here's what I've learned: most businesses don't have a solid strategy. Without one, running ads is like pouring water through a sieve. You can turn the tap up as high as you like, but if there are holes in your funnel, offer, messaging or customer journey, you'll keep watching your budget drain away.
That's why inside CONVERT™, we don't start with ads. We start with strategy. We identify the bottlenecks, uncover the opportunities and find the revenue being left on the table. Then we build a growth system designed for sustainable scaling.
I can quickly spot where leads are dropping off and where conversions are being lost. And perhaps more importantly? I know how to make Meta ads simple. No jargon. No overwhelm. Just practical guidance and a framework that works.
Great Meta ads don't start with campaigns. They start with strategy.
Is CONVERT™ right for you?
This is for you if…
- You already have an offer that's selling
- You're ready to build predictable lead and sales flow
- You're willing to implement
- You're committed to long-term growth
- You want to stop relying on constant posting and launching
- You have budget available to invest in Meta ads
This isn't for you if…
- You're looking for overnight success
- You want someone else to do the work for you
- You're unwilling to test, learn and optimise
- You don't yet have an offer to sell
“As an OBM working with online coaches, I have so many clients who want to promote their businesses with ads but keep everything in-house. The content is so in-depth: it helps you set things up properly and understand what you're doing and the numbers. Ash also holds space for all your questions and gives feedback on any ads you're running. I feel so confident implementing it in my clients' businesses, and more independent every week.”
1:1 Strategy Session with Ash
Total value: $1,297
Here's what you get:
Your investment
We kick off with a Welcome Call on 17 November 2026. Everything you need to build a lead and sales engine that creates predictable leads and sales, without the burnout.
CONVERT™
6-month implementation mentorship
Frequently asked questions
Do I need experience running Meta ads?
Whether you're new to Meta ads or already running campaigns, we'll meet you where you're at.
Why is CONVERT™ a six-month mentorship?
Because building a lead and sales engine takes time. We focus on implementation, optimisation, testing and scaling, not just information.
How much should I spend on ads?
We'll help you set a realistic budget based on your goals, offer and business model.
Is this only for eCommerce businesses?
No. We support eCommerce brands, memberships, course creators, coaches, service-based businesses and other established online brands.
What happens after six months?
Many members choose to stay on for ongoing optimisation, scaling, advanced strategy and continued support.
Still have a question?
Chat with us using the icon in the corner, or email [email protected].
Stop guessing. Start building.
The next six months will pass either way. Will you spend them hoping your content performs? Or will you spend them building a lead and sales engine that creates predictable leads and sales long after you've logged off?
Only 4 spots · Starts 17 November 2026