01
Can I afford to advertise?
We’ll use my E-commerce Ads Profit Calculator together to work out what the numbers actually need to look like for your business.
There isn’t one magical ROAS every e-commerce brand should be aiming for.
For e-commerce founders ready to grow
The Meta Ads Growth Plan.
Want to grow your e-commerce brand with Meta ads… but not sure what you should actually be doing?
Join me live for a practical 60-minute masterclass where we’ll look beyond simply “running some ads” and work out what needs to be happening in your business for Meta ads to help you grow.
Build my growth plan — $6760 minutes live
+ 48-hour replay
+ 48-hour replay
Here’s the thing
“Just run some ads” isn’t much of a growth plan.
A couple of creatives. Some punchy copy. $20–$50 a day. Hit publish and let Meta do its thing.
Except Meta ads are an amplifier.
Your creative matters.Your messaging matters.Your offer matters.Your website and conversion experience matter.And yep — your numbers really matter.
More traffic doesn’t automatically mean more sales. And more sales don’t automatically mean more profit.
In 60 minutes
We’re going to answer three big questions.
No more randomly changing things and hoping you’ve picked the right lever.
02
What could be stopping me from making more sales?
Is it the ads? Creative? Messaging? Your offer? Website? Conversion experience? Or are the sales coming in, but the economics just aren’t stacking up?
We’ll identify where you need to investigate first — not 79 things to add to your to-do list.
03
What should I actually do next?
We’ll bring together your numbers, your biggest potential growth blocker, where your business is now and where you want it to go.
You’ll leave knowing: “This is what I need to focus on next.”
Your working document
Your Meta Ads Growth Plan
This isn’t another Notes app full of Meta ads tips. It’s a clear view of what deserves your attention next.
Your numbers
Your biggest growth blocker
Your first priority
Your next practical move
This is for you if…
You’re already making sales — and you’re ready for your next stage of growth.
- You’ve never run Meta ads and want to start without throwing money at campaigns and hoping for the best.
- You’ve tried ads, but results have been inconsistent.
- You’re not sure if you need better ads, more budget, a stronger offer or a better-converting website.
- You want to understand what’s happening in your business and what to do next.
Real e-commerce results
Meta ads can support growth at very different stages.
From a completely blank ad account to an established brand ready to scale—the plan has to match the business.
7.07Average return on ad spend
$20KConsistent months
Eva Cassis · Fashion label founder
From considering closing after 14 years… to consistent $20K months.
7.07 average ROASPredictable revenue
“Working with Ash completely changed the trajectory of my business. For the first time in years, I can confidently plan ahead, invest strategically and focus on scaling instead of simply trying to survive.”
Fashion label · Starting from a blank ad account
From overwhelmed and unsure of the numbers to more than $115K in Meta-attributed sales.
$115,715.51 sales7.82 average ROAS
After feeling lost inside large mentoring programs and nervous about asking questions, this founder wanted practical support and a clearer path to consistent sales. We built the foundations together, made the numbers understandable and created a plan she could confidently implement.
Leather-care brand · First Meta campaign
Profitable, consistent sales from a $15–$20 daily budget.
4.18 average ROAS37 purchases$20.96 cost per purchase
After losing money with another advertising channel, this brand launched Meta ads for the first time in July. With a small, considered budget and the right foundations, the campaigns began generating profitable and consistent sales.
Hey, I’m Ashley 👋
I look beyond the campaign.
I’ve spent 15+ years working with Meta ads. I’ve also been on the other side of the screen as an e-commerce founder — growing an e-commerce business to more than $600K in six months.
15+
years in Meta ads
I’m not only asking, “How do we make this campaign perform better?”
I’m asking: “What’s actually happening across the business — and what needs our attention if we want to grow?”
Because the goal isn’t simply to run ads. It’s to build a business where paid acquisition can help generate more consistent, profitable growth.
Here’s what you get
One practical hour. One clear plan.
Live masterclass
60 minutes of practical teaching and implementation designed for e-commerce founders.
E-commerce Ads Profit Calculator
Use it with me to understand what your numbers mean for your advertising.
Your Meta Ads Growth Plan
Identify what needs your attention and what your next move should be.
48-hour replay
Can’t make it live? Go back through the workshop while the replay is available.
Quick Q’s
Before you save your seat…
I’ve never run Meta ads. Is this for me?
Yes — provided your e-commerce business is already generating sales and you’re considering paid advertising as part of your growth. We’ll look at what needs to be in place before you start throwing money at campaigns.
I’ve already run ads. Will this be too basic?
Nope. If results have been inconsistent — or you’re not sure how to scale — we’ll look beyond campaign setup and help you identify what deserves your attention next.
Do I need to attend live?
I’d love you there because we’re implementing together. But if life, business, kids or your courier arriving at precisely the wrong moment happens, you’ll have 48 hours to watch the replay.
Do I need a huge ad budget?
No. Part of the point is understanding what makes sense for your business and numbers rather than blindly copying another brand’s budget.
What happens after the masterclass?
You’ll leave with your Growth Plan and can implement it yourself. If you want more personalised support, I’ll also share details about CONVERT. Joining isn’t required.
More sales shouldn’t start with more guessing
Let’s work out what your brand actually needs from Meta ads.
1 October · 11am AEST · $67 · 48-hour replay
Yes — I’m in